WHAT A GOOD PROJECT NEEDS IS THE TOUCH OF MANY ARTISTS WITHIN THE TEAM.
The concept of art can both be very personal and it can play a role in meeting some requirements in the industrial context. We call it 'Collective art production'. We produce works of art that serve a commercial or public purpose, are designed and produced by various artists and that ultimately have artistic values but also fill in a concrete space.
All the work we do includes processes that host specialists in different fields. We discover something new in each project and constantly learn. We do know that the road to success goes from enjoying what you do.
The first stage of each project passes through a profound research process. This sometimes means getting lost in books while other times it means meeting wonderful people.
When you start to think about findings and concept in the framework of brief, it means you have started to think for 24 hours. Indeed some greatest ideas visit you in your dreams.
Once every idea has been presented, discussed and approved by the client, it is now time for a challenging and enjoyable work with artists and historians who are experts in their fields or software developers who work non-stop on their computers.
As soon as the first drafts come out, the entire team becomes excited and the facial expression of the client when he/she encounters with the work is the most important thing for you in the world at that moment. If the first testing is successful, it is now just a matter of time to finish the job.
